Best Customer Feedback Tools for SaaS Founders

As a SaaS founder, understanding your customers’ needs and gathering actionable insights is non-negotiable.

Customer feedback software and tools are your secret weapon, whether you’re streamlining workflows, improving client satisfaction, or delivering high-impact solutions.

With so many options, how do you choose the tool that best suits your team’s goals and budget?

In this guide, we’ll explore the best customer feedback tools for SaaS Founders in 2024, focusing on features, ease of use, pricing, and overall value.

Our top pick? Saylo—a powerful, versatile tool designed to help project managers gather insights, prioritize actions, and create better outcomes.

Why Collect Customer Feedback?

Collecting customer feedback is essential for businesses to understand their customers’ needs, preferences, and pain points. It enables them to improve their products and services, increase customer satisfaction, and ultimately drive business growth. Customer feedback provides valuable insights that can help businesses identify areas for improvement, prioritize features, and make data-driven decisions. By listening to their customers, businesses can build strong relationships, increase customer loyalty, and reduce churn rates.

Types of Customer Feedback Tools

There are various types of customer feedback tools available, including survey platforms, customer data platforms, and in-product surveys. Survey platforms, such as SurveyMonkey and Typeform, allow businesses to create and distribute surveys to collect customer feedback. Customer data platforms, such as Segment and Amplitude, help businesses collect, clean, and control their customer data across various touchpoints and systems. In-product surveys, such as UserTesting and Refiner, enable businesses to collect feedback from customers while they are using their products or services.

What are the Best Customer Feedback Tools for SaaS Founders?

Here’s a curated list of the top user feedback tools project managers can use to streamline feedback collection and improve decision-making:

• Saylo
• Canny
• Survicate
• Savio
• Usersnap
• Aha!
• Upvoty
• Frill
• Hotjar
• Pendo

Let’s dive into what makes these tools the best in the game.

Best Customer Feedback Tools for Project Managers

Here are the list of best customer feedback tools to check out as project managers:

1. Saylo – The Best Customer Feedback Tool for SaaS Founders

Saylo is more than just a feedback tool; it’s a comprehensive solution tailored for project managers looking to create customer-driven outcomes. Saylo supports creating and distributing customer feedback surveys.

From gathering in-app feedback and website widgets to analyzing responses in real-time, Saylo helps you turn customer insights into tangible project improvements.

Why SaaS Founders Use Saylo:

1. Streamlined Feedback Collection

Saylo’s drag-and-drop interface allows you to design professional surveys in minutes.

Whether you need quick polls or detailed questionnaires, Saylo ensures your feedback forms align with your project goals.

2. Real-Time Analytics for Faster Decisions

With Saylo, you’re not just collecting feedback—you’re uncovering trends, spotting pain points, and making informed decisions instantly.

The dashboard provides actionable insights that empower you to respond to customer needs faster than ever.

3. Seamless Integrations

Saylo connects effortlessly with tools like Slack, Jira, and Trello, ensuring feedback flows directly into your project management workflows. This means no more manual data transfers or juggling multiple platforms.

4. Prioritization Features

Saylo’s built-in feedback categorization helps you focus on what matters most.

From identifying high-priority tasks to aligning your roadmap with user needs, Saylo ensures your projects stay on track.

Pricing Plans That Scale With You:

Starter Plan: Free for freelancers and small teams (up to 50 responses/month).

Pro Plan: $15.8/month (billed annually) for growing teams.

Business Plan: $24/month (billed annually) for larger organisations. Offering unlimited widgets and accommodating up to 5,000 responses tailored for startups focused on scalability and user engagement.

Enterprise Plan: Custom pricing for businesses with advanced needs.

Saylo isn’t just a feedback tool—it’s your partner in delivering projects that wow your clients and stakeholders.

2. Usersnap

If your projects involve web design or app development, Usersnap is a game-changer. Usersnap excels in customer feedback collection through its visual feedback tools. Its visual feedback tools allow customers to highlight issues directly on your website or app.

Key Features of Usersnap

1. Annotated Screenshots

Capture and annotate screenshots to highlight issues clearly and speed up bug resolution.

2. Customizable Feedback Forms

Embed tailored forms into your website or app to collect actionable feedback effortlessly.

3. Real-Time Collaboration

Streamline workflows for developers, designers, and stakeholders with agile-friendly tools.

4. Tool Integrations

Integrate with Jira, Trello, Slack, and more for seamless feedback and task management.

5. Intuitive Dashboard

Centralise feedback with an easy-to-use dashboard for tracking and prioritizing tasks.

Pricing

• Basic Plan: $19/month – Perfect for small teams with basic needs.
• Advanced Plan: $69/month – Offers additional features for growing teams.
• Enterprise Plan: Custom pricing – Tailored for large organizations with advanced requirements.

3. Canny

Canny has been one of the oldest customer feedback platforms. It is also one of the leading product feedback management tools.

If your project involves building or improving features, Canny is a standout choice. Its feedback boards and voting systems make it easy to identify what your customers want most.

Canny is not as user-friendly as Saylo in making life easier for project managers.

Key Features:

Centralized feedback boards for tracking suggestions.

Voting systems to prioritize customer requests.

Visual roadmaps to communicate progress with stakeholders.

Canny Pricing Plans

• Free Plan
• Starter Plan – $99/month
• Growth Plan – $399/month
• Business Plan: Contact the sales team for a customized quote

4. Savio

Savio is designed specifically for SaaS teams that want to streamline their feedback processes without adding complexity to their workflows. Savio is specifically designed for SaaS companies looking to streamline their feedback processes.

It focuses on collecting, organizing, and acting on customer insights in a way that prioritizes results over chaos.

Key Features:

1. Feedback Inbox:

Centralize all customer feedback in one place. No more scrambling through emails, spreadsheets, or multiple platforms to find critical customer input.

2. Prioritization Matrix:

Not all feedback carries the same weight. Savio’s prioritization matrix helps identify which tasks or features will deliver the most value, making it easier to focus on what matters.

Churn-Reduction Features:

Retaining customers is easier when you know their pain points. Savio’s tools highlight at-risk customers and allow you to act quickly to address their needs.

Pricing:

Pricing starts at $39 per month.

5. Survicate

For SaaS Founders juggling multiple feedback channels, Survicate stands out as a powerful and flexible solution. Survicate supports various survey types, including customer effort score surveys.

This platform adapts seamlessly to diverse collection methods, ensuring you can gather insights exactly where and how you need them.

Whether engaging visitors through website pop-ups, capturing customer opinions via email surveys, or integrating with your CRM and other tools, Survicate makes feedback collection effortless.

Key Features of Survicate

1. Pre-designed Survey Templates

Ready-to-use templates for NPS, CSAT, and CES surveys save time and ensure accurate feedback collection.

2. Targeted, Behavior-Triggered Surveys

Deploy personalized surveys based on user actions, like purchases or page visits, to capture relevant insights.

3. Detailed Customer Analytics

Visual dashboards and reports help track customer satisfaction trends and drive data-driven decisions.

Pricing:

• Free: Basic plan with limited responses.
• Essential: €99/month.
• Professional: €149/month.
• Organizational: €249/month

Collecting Customer Feedback Effectively

Collecting customer feedback effectively requires a strategic approach. Businesses should use a combination of feedback tools to collect feedback from various channels, including surveys, reviews, and social media.

They should also ensure that their feedback tools are user-friendly, accessible, and provide actionable insights. Additionally, businesses should analyze their customer feedback data regularly to identify trends, patterns, and areas for improvement.

By doing so, they can make data-driven decisions and create products and services that meet their customers’ needs and expectations.

It’s also important to note that collecting customer feedback is an ongoing process.

SaaS Founders should continuously collect feedback from their customers to stay competitive in the market and to ensure that their products and services remain relevant and effective.

Prioritizing customer feedback, businesses can build strong relationships with their customers, increase customer loyalty, and drive business growth.

Ultimately, your business's best customer feedback tool will depend on your specific needs and goals. It’s essential to research and compare different tools to find the one that best fits your business requirements.

**How to Choose the Right Customer Feedback Tool for SaaS Founders **

Choosing the right customer feedback tool isn’t about picking something that just “gets the job done.” It’s about finding a tool that fits your workflow, solves real problems, and makes managing feedback effortless.

Here’s what to look for:

1. Ease of Use

A tool should make life easier, not harder.

If it’s clunky or requires endless tutorials, no one will use it. Go for something that’s intuitive, with features like auto-tagging or automated alerts.

A quick tip: Test it with your team before committing.

2. Customizability

Every project is different. Your feedback tool should adapt to you, not the other way around.

Look for custom forms, dashboards, and workflows. This way, it fits your KPIs and saves you time.

3. Actionable Insights

Data is only worthwhile if you can use it.

Your tool should highlight trends, patterns, and priorities. Skip tools that overwhelm you with irrelevant metrics. It should also help measure customer satisfaction effectively.

Example: If multiple customers mention delays, your tool should flag it automatically.

4. Integration Capabilities

Your feedback tool should play nicely with your existing systems. Whether it’s Slack, CRMs, or project management apps, seamless connections save time and reduce errors.

5. Value for Money

Price isn’t everything, but it matters.

Look for a balance between cost and features. Avoid overpaying for unnecessary features and focus on what helps your team achieve better results.

Pro tip: Always test the ROI. Does it save you time or boost satisfaction?

Others look flashy but lack the depth you need.

P:S. You can also check out best practices for collecting feedback on the website.

**Final Thought **

The right customer feedback tool can revolutionize how you manage projects, achieve goals, and enhance client satisfaction. User feedback is crucial for enhancing customer satisfaction and improving products.

While options like Canny and Survicate excel in specific features, Saylo stand out as the ultimate all-in-one solution for project managers.

With its user-friendly interface, real-time insights, and affordable pricing, Saylo empowers project managers to collect and act on feedback efficiently, ensuring your projects are always on the right track.

Don’t just manage projects—take them to the next level with the right tool.

Try Saylo today and experience the difference for yourself!